slipping through

Are your egg donors

Convert interested egg donors & then keep them coming back through personalized, automated educational email courses.

the cracks?

I’m a writer, with a proven record for conversion and funnel optimization.

I’m also a multi-time egg donor, intimately familiar with the communication gaps causing leaks in your donor funnel.

Who I am:

My name’s Alyssa, and I can help.

I spent my 20s donating eggs through various clinics and agencies, while working as a copy and content writer for high-impact brands like Tony Robbins and TurboTax. The donor experience can be confusing, lonely, and uncertain—and that’s only after they’re in the door.

With the right donor funnel, you can mitigate these feelings for donors, create a sense of rapport and support, and ultimately keep them coming back, donation after donation. Because a supported donor is a repeat donor.

Let’s get to work.

What I can do for you:

  • When a donor expresses interest, what happens next? If the answer isn’t “An automated series of educational emails,” you’re letting donors lose interest, and allowing space for their doubts to grow.

    A high-quality, personalized educational email course at this stage helps you bring in more high-intent donors, better educated ones, and to move them through the process more quickly and with less manual work from donor coordinators on your team.

  • There can be a long gap in time between a donor’s profile being published and that first match. During this time your donors are losing hope, and they may even be second guessing their decision to donate.

    This is prime time to reinforce their decision, and offer real benefits to prospective donors so that they still feel a part of something, even if they haven’t yet been matched.

    During this phase, automated emails can offer tips to help donors optimize their profile, reassure them through donor stories, help them understand what to expect, and keep them engaged during an otherwise quiet period.

  • How much is a repeat donor worth at your clinic? The certainty that this woman is going to produce, that she can and will follow protocol, without the recruitment effort and cost associated?

    Keep your donors coming back by offering them reasons to come back. At this stage of your funnel, educating donors on basic financial principles can show them exactly how great an impact donation can have on their lives for years to come—and it’s something many young women don’t know.

    The key at this stage is to continue building trust and rapport so donors feel cared for.

  • Donating eggs can be lonely and scary and strange—and sometimes, you just want to talk to someone who’s been there before. Egg donor coaching sessions are group Zoom calls, on your schedule, where donors can join for conversations with me and other donors from your clinic. These sessions are not focused on medical advice, but on the experience of being a donor.

  • Want to go all-in? Need something else? Maybe you want to talk other areas of the business, like your egg freezing funnel (another area where my experience indicates great opportunity for improvement!) Let’s talk to see how you can leverage my unique combination of fertility clinic experience, combined with writing and marketing expertise, to grow your results.

Get in touch

What it’s like to work with me:

  • Alyssa just gets it. She’s great at writing engaging copy that drives an audience to action, but her depth of understanding of the marketing journey as a whole is what makes her a unique talent.

    Charlie Broaddus
    CMO MasterMind.com

  • Alyssa empowers and inspires those who work with her, drawing out the very best of them, catapulting their strengths and making them shine!

    Taylor Toro
    Direct report

  • Alyssa is an exceptional leader who has made a lasting impact on me. I've witnessed firsthand her kindness, inclusivity, and unwavering dedication to her team. Under her guidance, I've grown as a leader and become a better version of myself.

    Brenley Carmine
    Teammate

  • Alyssa is a true visionary who possesses the rare ability to lead with equal amounts of grace and strength. She encouraged me to think beyond my perceived limits and made me a stronger and more conscientious writer.

    Melissa Chichester,
    Direct Report

  • Working with Alyssa was effortless and a joy. Her dynamic approach was a breath of fresh air. She spurred creative brainstorming and idea testing, demonstrating a deep understanding of our business and unique value proposition.

    Andrés Sette Arruza
    Owner, Integrative Recruiting

  • Alyssa is easily the best contractor we have ever worked with at Marley’s Mutts! She is creative, easy to work with, diligent and on task. We look forward to working with her for years to come!

    Zach Skow
    Founder, Marley’s Mutts Dog Rescue

  • Alyssa is highly experienced, intelligent, professional, and incredibly effective. She helped me build a high-quality email funnel that actually worked, refine my brand messaging, and improve my outbound marketing.

    Jennifer Doebler
    Owner, Ice Cold Leader

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Let's talk shop

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