PORTFOLIO
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Our business unit had a challenge: communicate a complex ecosystem of products that work together to make life easier for accountants. Sometimes, an analogy is the best tool for the job. Sometimes, it really is as simple as PB&J. 🥪
Personal Essay
Question for people who don’t write: How do you figure out what you think and feel? I process life through writing about it – and sometimes, I share that writing. 💌
The Tony Robbins Podcast
It’s a good day at work when the assignment entails telling the stories of rescue pups and organ donors.
As the main producer on this episode, I identified interviewees, conducted the interviews, edited the script, provided audio art direction and oversaw production. 🎙
Direct Response
If you want to read a lot, click this link. I mean it – there are a lot of words here. There’s also a lot of strategy and persuasion. This series of emails followed a free online event, and sold over 9,000 tickets, with an ACV of $495.
Prepare to be influenced! Read at your own risk ☠️
Thought leadership
When the internet frenzied around quiet quitting, our team had something new to offer in the conversation. I wrote this piece as an alternative to cultural apathy and ambivalence. I’m proud of the balance it strikes, and the careful perspective it shares. ✨
Business Owner Mindset Report
This internal research report identified where business leaders saw themselves in January of 2020, before the pandemic hit. I worked closely with designers to provide art direction and produce this final piece. 📈